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Online & Internet Advertising FAQ

Q: Between search engine optimization (SEO) and pay-per-click (PPC), which is better for me?
Pay-per-click (PPC) is a short term advertising solution that can get you results as quickly as the next day if need be. Search engine optimization (SEO) is a long term advertising solution that can takes months to produce results. If you need results tomorrow, go with PPC. If you can wait a while, go with SEO.

Many clients actually utilize a mix of both strategies. While the search engine optimization is climbing the ranks, pay-per-click is providing immediate customer traffic. Then once the SEO has reached the 1st page of the search results, pay-per-click can be discontinued or downgraded.
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