What is the difference between marketing and advertising?

Q: What is the difference between marketing and advertising?

People generally use the terms interchangeably, so for all intents and purposes you can think of them as the same exact thing. Strictly speaking though, advertising is a component of marketing. Marketing is essentially a pie with the following slices:

advertising
market research
media planning
public relations
product pricing
distribution
customer support
sales strategy
community involvement

For 9 out of every 10 businesses, advertising is the portion of marketing that uses the most financial resources. This is because it has the largest impact on a business' bottom line.

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