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Online & Internet Advertising FAQ

Q: What is the difference between marketing and advertising?
People generally use the terms interchangeably, so for all intents and purposes you can think of them as the same exact thing. Strictly speaking though, advertising is a component of marketing. Marketing is essentially a pie with the following slices:
  • advertising
  • market research
  • media planning
  • public relations
  • product pricing
  • distribution
  • customer support
  • sales strategy
  • community involvement
For 9 out of every 10 businesses, advertising is the portion of marketing that uses the most financial resources. This is because it has the largest impact on a business' bottom line.
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