MARKETING CASE STUDY:

The Candle Connection

COMPANY: The Candle Connection ( www.TheCandleConnection.com )

BUSINESS DESCRIPTION: Premium paraffin wax, lead free wicks, the most fragrance possible, and their "secret" formula all come together to delight your senses in the form of a candle. Their handcrafted creations are designed to give customers the most enjoyable experience one can have.

PROBLEMS: The company needed a flexible, easy to manage web site with e-commerce and content management capabilities.

SOLUTIONS: The site was designed to portray the image a clean, upscale boutique. They wanted to focus on the more expensive gift baskets, so we created an atmosphere in which people would be in the appropriate mood to spend that level of money. They do not have a primary demographic so the site had to appeal to both men and women equally.

• Designed and developed a brand new web site.
• Enabled a low-cost solution for accepting credit cards and processing orders.
• Developed easy to use (point, copy, and click) tools for managing the sites content.

TECHNOLOGY NOTES: This site uses:

• Active Server Pages (ASP) for all web pages.
• Microsoft Access as a content storage backend.
• Paypal for e-commerce transactions.