Don't wink in the dark.Doing business without advertising is like winking at someone in the dark. You know what you're doing, but no one else does. That's why the business that considers itself immune to advertising, soon finds itself immune to business. Internet advertising is the most powerful and cost effective method ever created. It's proven to bring more customers to your business per dollar spent than any other method of advertising. This year consumers will spend over $392 billion online and the vast majority of them will see ads online before they decide where to spend it all. If you're not there, they will find your competitor instead. With the success amplifiers below, WebTY's can use Internet advertising to bring customers to your business.
SUCCESS AMPLIFIER #1:
Target your customers!
You may want everyone to buy from you, but not everyone wants what you are selling. That's a shame, but it's reality. For example, kids don't want nursing homes and old people don't want crayons. Likewise, if you don't want more customers for your business, this information is not for you. That's why the most important point when it comes to bringing customers to you is targeting the people who are most likely to buy. With the internet we can target any type of customer in any part of the world. If you can describe your perfect customer, we can get them to click your ad. Here are some great questions to get you started:
SUCCESS AMPLIFIER #2:
Get them when they want you!
When are people most likely to buy food? When they're hungry of course. If you're not hungry and you see food, what do you do? You keep on walking. That's why the second most powerful way to easily bring customers to you door is to advertise to them at the moment that they want you. Of course, if someone's not hungry and you still want to sell them food, you can. That's exponentially harder to do though.
The phone book used to great for this. If people were looking for a plumber, they would turn to the "plumber" section of the phone book, call the number on the biggest ad and hire a plumber. These days everything's online. People now go to search engines and type in "plumber" or "plumber in [your area]". The search engine then shows them a list of plumbers in their area. If you are a plumber and you're not in the search engines, you're losing sales. If you're a plumber in the search engines, but you're not coming up when people search for "plumber", you're losing sales. The lesson here is not only to have your ad in the right place, but also at the right time. Even if you're not a plumber, WebTY's can help you do that.
SUCCESS AMPLIFIER #3:
In a down market, advertise more!
The man who stops advertising to save money is the man who stops the clock to save time. - Unknown
The first thing people usually get rid of when cutting costs is advertising. That's one of the worst mistakes a business can make! Imagine that you are a plumber and there are 9 other plumbers in your area. Times are tough so 9 of the 10 plumbers stop advertising to save money. You being the smart one, keep your advertising even though money is tight. Now when people search for a plumber who do they see? They only see you because you were smart enough not to stop advertising! The end result is more sales for you. Think about it... how can you possibly make more sales with less advertising? It's not possible. That's like expecting a bigger bank balance when you never deposit any money. When times gets tough... advertise more!
SUCCESS AMPLIFIER #4:
Filter your prospects!
Time is the only thing we can never get back once it's gone. Don't waste yours on people who aren't right for you. For example, if you are a real estate agent and you know your client can't afford anything over $50,000, showing them million dollar houses would be a waste of time. If all you had were million dollar houses and you knew they couldn't afford them, would you take on that client? Of course not. This is why filtering your prospects is a key factor to maximizing both your time and your success.
Expertly written internet advertising will filter your prospects for you so you don't waste your valuable time and money on prospects who are unlikely to purchase. This is especially critical with advertising methods such as Pay-per-click where you pay for every visitor your web site gets.
SUCCESS AMPLIFIER #5: Have WebTY's advertise for you!Experience has proven time and time again that using these strategies will exponentially improve the effectiveness of all your future advertising. WebTY's has been using the Internet as an advertising tool since the first few web sites were created and we can bring customers to your business for virtually any budget.
- Help you identify your best possible customers
- Find the best places for you to advertise
- Use methods like pay-per-click and search engine optimization
- Create highly targeted, effective & prospect-filtering ads
- Setup all internet advertising for you
- Monitor each ad's effectiveness and modify the ad if necessary
- Work with any budget you have