MARKETING CASE STUDY:

Blanket Greetings

COMPANY: Blanket Greetings ( www.BlanketGreetings.com )

BUSINESS DESCRIPTION: History is filled with those who have inspired us by their words, hopes and dreams. The goal at Blanket Greetings is to help you pass along these inspiring words to friends, family and others in your life.

PROBLEMS: The company needed a flexible, easy to manage web site with e-commerce and content management capabilities.

SOLUTIONS: The site was designed to give off a warm, cozy feeling in order to be congruent with their products. Their primary customer base is female so the site's design was targeted at that segment.

• Designed and developed a brand new web site.
• Enabled a low-cost solution for accepting credit cards and processing orders.
• Developed easy to use (point, copy, and click) tools for managing the sites content.

TECHNOLOGY NOTES: This site uses:

• Active Server Pages (ASP) for all web pages.
• Microsoft Access as a content storage backend.
• Paypal for e-commerce transactions.