Customer Retention Techniques!


Small Business Internet Advertising
Retain Customers & Keep Your Business Healthy
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Do your customers come back for more?
How many of your sales this month were to retained customers? If the answer is half or more, then you do not need to read this article because you are doing a fantastic job of retaining your customers. Instead, you may want to increase your customer base and grow your business. If your answer was anything less than half then get comfortable and read on.

If you can retain customers, you will reap the following benefits:

  • stabilize your revenue base when you retain customers.
  • Old customers bring in new customers for you.
  • It cost less money to retain customers than it costs to find new ones.

Retained customers can double your revenue.
Scenario 1: No Repeats - Your product costs $1000. You have 1000 new customers in your first quarter that provide you with $1,000,000 in revenue. In the second quarter you get 1000 new customers and none of the old ones return. Each new customer spends $1000, which makes your total revenue for the second quarter $1,000,000.

Scenario 2: With Repeats - You again have 1000 new customers in the first quarter who provide you with $1,000,000 in revenue. This time you get 1000 new customers in the second quarter and all 1000 of your customers from the first quarter return. That gives you a total of $2,000,000 and you double your revenue.

Now you can see just how profitable a retained customer can be!

To retain a customer, keep him happy.
That is how you retain customers. It's easy to say but much harder to do. Here at WebTY's we treat our clients like gold. It takes a lot of work but it always pays off.

Here are a few ways that you can have the success that we have had:

  1. Treat customers like they are the most important person on the earth. After all, they are the most important people! People won't spend money on a second bad experience so make them feel good.
  2. Go the extra mile! If a customer has a problem, the entire company should work to fix it. We ensure that our clients have an excellent experience and they appreciate it by coming back again and again.
  3. Offer incentives and let them know they are appreciated! Loyal customers are hard to come by so we occasionally give them freebies and we always tell them how much we appreciate them. Both of these actions reinforce the fact that we value them. That way we can retain them easier and everyone is happy.
  4. Make things easy! We use a lot of automated tools to give our clients 24/7 access to us. This lets them know that they can count on us 24/7. If they want to ask a question at 3AM, they can. If they want to check on their project on a Sunday, they can! We give them what they want so they stay longer.
The most powerful advertising you can get.
Word of mouth advertising is the most powerful advertising there is. And you only get it from happy retained customers. If a trusted friend tells you something is good, you will most likely believe it and try it out for yourself. When your customers love you, they will tell people about you and they will shop with you again. Nurture this phenomenon by treating your customers like gold and making them happy. They will have great things to say about you and you will have great things to say about your profits.

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