BUSINESS CASE STUDY:
CEOcast INC.
COMPANY: CEOcast Inc. ( www.ceocast.com )
BUSINESS DESCRIPTION:
CEOcast is the premier source of original and syndicated streaming broadcast interviews of Chief
Executive Officers at public and private news-making companies. Its programming is distributed to
millions of on-line investors at over 700 financial web sites as well as to more than 20,000 portfolio
managers, buy-side analysts and traders at more than 3,300 North American institutions.
Content is also disseminated to over 7,000 investment research professionals representing over
425 institutions.
PROBLEMS:
The original site was not built with all of the features and flexibility that the company needed in order to grow
efficiently. Content was also poorly positioned and displayed.
SOLUTIONS: They knew what they wanted and left it to us to design and execute the solutions they conceived.
- Redesigned the site so that content was presented more efficiently and attractively.
- Retooled and created new content management options.
- Expanded their available web services to include Wall Street research, private sector companies, an exchange forum, and much more.
- Created a scalable newsletter application that upon going live serviced 90,000+ subscribers.
TECHNOLOGY NOTES: This site uses:
- Macromedia ColdFusion for all web pages.
- Microsoft SQL Server 2000 as a content storage backend.
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