BUSINESS CASE STUDY:
Carnegie Cooke & Company
COMPANY: Carnegie Cooke & Company
BUSINESS DESCRIPTION: Carnegie Cooke & Company, Inc.'s primary business interests concern its key role in Brazil's Turf Industry (horse racing). Carnegie Cooke & Company, Inc. (CGKY) has the exclusive rights to mechanize these facilities and implement international simulcast racing throughout the country. A revenue base of $377,000,000 is the established starting point for this company.
PROBLEMS: The company needed a site where both their American and their Brazilian investors could go for company related information.
SOLUTIONS: The solution was an attractive web site with a horse racing theme. We built in multilingual (English & Portuguese) page preference capabilities. We also made it simple to navigate and maintain.
- Designed and developed a brand new web site.
- Provided the original translation services from English to Portuguese.
- Developed easy to use (point, copy, and click) tools for managing the sites content.
TECHNOLOGY NOTES: This site uses:
- Active Server Pages (ASP) for all web pages.
- Microsoft Access as a content storage backend.
- TyCoMa content management tools.
- Macromedia Flash for all animated site components.