PROJECT:    The Canal Concert Series (www.canalconcerts.com)
CLIENT:         Runways Concerts Presents (www.runwayz.com)
CATEGORY: Buzz Generator / Promotional Site

DESCRIPTION:

This is a marketing tool for the concert series that runs all summer. This is the 2nd year for the waterfront shows. Over 75,000 people show up for artists like Eddie Money & Soul Asylum.

OBJECTIVES:

Runwayz put together an expansive concert series for the summer. To recoup their investment they need to generate a huge amount of buzz while fully educating the public about the experience. This web site achieves both those goals.

CHALLENGES:

The primary challenge was to get the site done in a short period of time. The lineup wasn't finalized until a week before the flight date and sponsors/promotions were being shifted around until the end. We pulled it together though and in the end everyone loved the results.